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How do we communicate this new national brand to our advisory boards, development staff and employees? How do we implement it within our division or community?
The two DVD set, One Nation – One Message, contains over six hours of presentations from National Headquarters, divisional development staff who have implemented the brand and key creative and media strategists from The Richards Group and Xenophon Strategies. This information is from a recent two-day symposium introducing the brand and answering questions about its implementation.
Especially produced for this set is a ten-minute “Introduction to The Brand” summary video for showing to advisory boards, development staff and employees. Also included are practical how-tos on launching the brand in your division and links to downloadable resource material.
One Nation – One Message, scheduled for release in September, can be pre-ordered for $25 plus shipping from OMM Productions at www.salvationarmyvideo.org, or by calling 1-800-527-4691. It is available only on DVD.