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Performers invite fans to share their #RedKettleReason.
The Salvation Army’s sixth annual Rock the Red Kettle concert takes the stage with some of music’s top up-and-comers—returning Becky G, singer-songwriter Jacob Whitesides and pop artist Jake Miller—Dec. 5 at the L.A. LIVE Event Deck in Los Angeles.
The performers are sharing their personal motivations for giving by posting their #RedKettleReason throughout the holiday season and inviting their fans to do the same.
A partnership with Teen Vogue gave young fans the chance to win a retweet from their favorite performers, a trip to L.A. to attend the Rock the Red Kettle concert and the chance to meet the artists before the show.
“I am excited to be involved with Rock the Red Kettle for the second year,” Becky G said. “One of my favorite things last year was seeing all of the amazing #RedKettleReason posts my fans shared. I support The Salvation Army because I know firsthand that the money they raise goes toward ensuring families will have a roof over their heads and kids will not go to bed hungry. My family struggled when I was younger, and we were lucky to have organizations like The Salvation Army help us get through tough times.”
Whitesides said The Salvation Army is one of those organizations that people know about, but may not realize all of the awesome things they do. “I want my fans to know that they can help make a difference in someone’s life by doing something as simple as dropping the change from their pocket into a Red Kettle at the mall or just going online to share their #RedKettleReason,” he said. “I grew up watching my mom work multiple jobs to support my sister and me and I feel lucky to be in a position to give and ask the fans in my life to give back too.”
In addition to Becky G, Whitesides and Miller, this year’s concert features other up-and-coming artists including Quinn Martin, Alec Bailey and Tahj Mowry.
“This is such a powerful and talented generation of young artists, and their desire to partner with us and show their fans the true meaning of the holiday season is inspiring,” said Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. “It does not matter whether you are rich or poor, young or old, we all have the ability to offer hope and change to those in need, by supporting The Salvation Army.”
Rock the Red Kettle will raise awareness of the 125th annual Red Kettle Campaign, the oldest charitable fundraiser of its kind in the United States. Money raised during the campaign helps The Salvation Army serve approximately 30 million of America’s most vulnerable through an array of social services, including food for the hungry, shelter for the homeless and toys for children at Christmas.
“Rock the Red Kettle is an awesome way to celebrate the 125th anniversary of the Red Kettle campaign,” said Ned Specktor, the show’s producer. “The concert provides a unique way to educate the future generation about the importance of helping those in need with the help of The Salvation Army and through the power of music.”
To learn more about the event or watch the stream, visit redkettlereason.org.
