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Sinclair’s partnership with The Salvation Army supports victims of Hurricane Florence.
By Hillary Jackson –
Sinclair Broadcast Group deemed September 20 as their “Day to Give,” during which the company hosted telethons nationwide at their stations to raise money specifically for The Salvation Army’s Hurricane Florence relief efforts.
More than 70 Sinclair stations around the country participated in “Day to Give,” which is a part of Sinclair’s “Stand Strong for the Carolinas” relief fund. As a part of Sinclair’s relief effort, the company vowed to match the first $100,000 of the funds raised nationally.
“Through the ‘Stand Strong for the Carolinas ’ relief fund, Sinclair will be able to use our national reach to make an impact on the local communities we serve.. We are hopeful that this will make a difference for those who have been impacted by this devastating hurricane,” said Scott Livingston, Sinclair’s Senior Vice President for News. “We strongly encourage our viewers to join us in these efforts and donate what they can.”
As a result of Sinclair’s “Day to Give,” more than $141,000 was raised for those affected by Hurricane Florence. While the “Day to Give” began September 20, Sinclair continued their campaign through the weekend, since it had picked up momentum.
Around the country, Salvation Army officers served as representatives for the Army’s emergency response efforts at their local stations. In Las Vegas, Major Cheryl Kinnamon joined Sinclair Broadcast Group KSNV News 3, Las Vegas to talk about The Salvation Army’s Hurricane Florence response, and encourage donations.
“We prefer money because there are specific needs that need to be met,” she said. “It puts the money back in those specific communities, helping the people there with what they need and getting them back on their feet.”
The Salvation Army area command for Hurricane Florence disaster relief is in Charlotte, North Carolina, with Incident Support Teams stationed in Wilmington, Charleston, Conway, Goldsboro, Kinston, New Bern, Washington, Georgetown and Goldsboro.
As of September 25, the Army has served 227,285 meals in response to Hurricane Florence.
The Salvation Army is on the ground in the most devastated communities providing food, hydration, and emotional and spiritual care for as long as there is a need, and Hurricane Florence response efforts are expected to be costly and last for years.
