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Photo by Brian Bohannon
Social media campaign helps raise awareness.
Papa John’s Pizza handed over a $50,000 check donation to The Salvation Army during a presentation at the company’s headquarters in Louisville, Ky., as the result of a successful social media campaign.
In February, The Salvation Army asked Facebook and Twitter users to “like,” “share” and comment on their pages to raise awareness of America’s hunger problem. Every good word, re-tweet and thumbs up garnered a $1 donation for the Army’s feeding programs. Thanks to the power of social media, $50,000 was raised in one day by compassionate supporters and pizza lovers alike.
The Salvation Army serves approximately 60 million meals to Americans each year because of supporters like Papa John’s Pizza.
