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“Sinclair Cares: Your Neighbor Needs You,” an initiative of Sinclair Broadcast Group, Inc., in partnership with The Salvation Army has surpassed its initial $100,000 fundraising goal, instead generating $355,844 for The Salvation Army’s COVID-19 response in just eight days.
The initiative, which kicked off March 31, encourages viewers across the nation to help support fellow Americans impacted by the global pandemic. All Sinclair-owned outlets are engaging in on-air, digital and social media efforts to support the effort, and the company will match donations up to $100,000.
With schools closing, hourly work becoming scarce, widespread job losses and shortages of basic needs, many Americans don’t have the financial means to support their families. To help ease the pain during this tumultuous time, each Sinclair outlet will work with its local Salvation Army field office to identify community members who have been drastically impacted by COVID-19.
Viewers are encouraged to contact their local Salvation Army to either put forth a neighbor in need or to ask for personal assistance. Help can come in the form of monetary donations or specific goods.
“Now more than ever, Americans are relying on local news to stay informed about how this global pandemic is impacting the health and safety of their communities,” said Sinclair President and CEO Chris Ripley. “This unprecedented crisis calls for unity and compassion. In that spirit, we are proud to partner with local Salvation Army offices and humbly ask that viewers who have the means to support their neighbors during this challenging time donate what they can.”
Since 2017, Sinclair has worked with The Salvation Army to aid in multiple relief efforts, including Hurricanes Harvey, Florence and Michael, as well as the Midwest Bomb Cyclone, Carr Fire and recent Nashville Tornadoes. Collectively, these efforts have raised over $2 million. Sinclair will continue to provide viewers with continued coverage of COVID-19, and its unprecedented impact on local communities across the country.
Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 regional sports network brands; owns, operates and/or provides services to 191 television stations in 89 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks.
HOW TO HELP:
- If you’d like to make a monetary donation, please click here to make a gift.
- Text ‘GIVE’ to 52000 to make a $10 donation to The Salvation Army. This will automatically add a one-time donation to your next mobile phone bill.
- For information about volunteering, please visit volunteer.usawest.org.
- To learn more about how to support The Salvation Army’s relief efforts, please click here.
